03 / 03 · A GROWING PROFESSIONAL-SERVICES FIRMHow should a service business respond to an AI-native competitor?
A 100-person specialist firm continues selling projects using a five-year-old model. A new competitor promises clients answers in days instead of weeks. The leadership team is split between defending the existing model, changing the offering, and launching a new service.
The questions worth testingExamine customer buying priorities, the current service's distinctive value, potential changes to service delivery through AI, and competitive signals warranting an immediate response.
PRACTICAL OUTCOMEThree strategic choices ranked by impact and feasibility, plus a 90-day action plan for the strongest option.